BLOG: Labeling as Protection – How Brands Are Using Secure Print Features to Deter Counterfeiting

With counterfeit products infiltrating industries from electronics to pharmaceuticals to food, brands are under pressure to deliver more than just eye-catching packaging—they need protective measures built right into their labels.

At Upland Label, we help businesses stay one step ahead by integrating advanced anti-counterfeit features directly into custom label designs. The goal? Protect your products, safeguard consumers, and maintain brand trust—all while meeting your branding standards.

Powerful Anti-Counterfeit Labeling Features

Below are the most effective and in-demand features brands are using to strengthen their defense against imitation and fraud:

Void Seals & Security Seals

These tamper-evident labels are designed to show clear signs of interference. When peeled or removed, they leave behind a “VOID” message or destruct entirely—providing a visible, immediate indication of tampering. These are ideal for securing packaging in industries where product integrity is non-negotiable.

QR Codes & Serialized Barcodes

Smart labeling with dynamic QR codes and serialized barcodes helps ensure product-level traceability. These codes can connect customers to product verification pages, allow real-time batch tracking, and seamlessly integrate with your internal systems for authentication, inventory management, or recalls.

Batch Number & Lot Code Printing

Including batch or lot numbers on your labels is critical for traceability, compliance, and customer confidence. Whether fixed or variable, we help brands print crisp, scannable data that aligns with industry standards and integrates with your manufacturing and distribution workflows.

Microtext for Covert Authentication

Printed at a size only legible under magnification, microtext is an added layer of security that’s difficult to duplicate. It’s ideal for high-risk product categories and provides a discreet method for authenticating packaging during internal checks or by retail partners.

Custom Color Matching

Counterfeiters often struggle to match branded colors precisely. By working with a GMI-certified printer like Upland Label, you gain access to tightly controlled color management that ensures your brand colors print accurately and consistently—making it harder for fakes to replicate your look.

Why Partner with a GMI-Certified Supplier?

GMI (Graphic Measures International) certification ensures a printer meets the highest standards in color consistency, quality control, and print process management. When security is a priority, it’s critical to work with a partner who has the capabilities and credentials to deliver precise, repeatable results—especially across serialized and color-critical jobs.

Protect What You’ve Built

With the right label strategy, your packaging can become a trusted source of product authentication. Whether you’re looking to integrate one feature or combine several into a layered defense, Upland Label has the tools, expertise, and certification to help.

Ready to level up your label security?
Contact Upland Label for a consultation or request samples to explore how we can help protect your products from copycats and counterfeits.

IT’S TIME 
FOR A
LEGENDARY
LABEL