At Upland Label, we are committed to helping brands stand out in a crowded marketplace. We’re always looking for ways to push the boundaries of what labels can do, from enhancing visual appeal to adding functional benefits that elevate the customer experience. Right now, one of the most exciting ways our team has leveraged existing technology is through the creation of textured labels, designed to add a whole new dimension to your product branding.
The Power of Texture in Branding
Studies show that textured packaging can increase consumer engagement by up to 37%, making products more memorable and boosting brand loyalty. Additionally, products with unique tactile elements can create a 24% stronger emotional connection with consumers, leading to increased trust and purchase intent.
Research also indicates that brand recognition can lead to a 23% increase in return purchases, demonstrating the power of strong branding in driving customer retention. By adding a tactile element to your branding, you’re creating a stronger sensory connection with your customers. A logo isn’t just an image—it’s a statement. With our approach to utilizing existing label technology, we’re bringing a unique tactile experience to full labels that help brands leave a lasting impression.
One of our latest advancements features a water drip texture, an eye-catching and touchable design that’s perfect for industries that want to emphasize purity, hydration, or cleanliness. Whether your brand is in chemical products, skincare, or pool cleaning, this subtle yet impactful effect can enhance the perception of your product and reinforce key messaging.
Why Choose a Textured Label?
Textured elements add sophistication and uniqueness, setting your products apart on the shelf. Customers engage with products in multiple ways, and texture adds an interactive element that makes your brand more memorable. From high-end skincare to industrial cleaning supplies, the water drip texture complements a wide range of product categories. Our advanced printing techniques ensure that the textured finish maintains its integrity throughout a product’s lifecycle, standing up to handling, moisture, and wear.
Always Advancing, Always Improving
This is just one of many ways Upland Label continues to explore new materials, printing techniques, and design possibilities. Whether it’s high-durability labels for harsh environments, eco-friendly options for sustainability-focused brands, or striking visual effects that demand attention, we’re constantly working on solutions that meet the evolving needs of our customers.
Looking for a way to make your brand stand out? Let’s talk! Our team is ready to help you create labels that not only look great but also add value to your product. Contact Upland Label today to learn more about our textured labels and how they can transform your packaging.
