SCALING A BRAND: HELPING A FLAVOR-FIRST CONDIMENT & SPICE BRAND
INTRODUCTION
Farmer Nate’s began with a literal grassroots effort—farming peppers during the pandemic, turning them into hot sauces that emphasized flavor over plain Scoville units. This creative approach set his brand apart in the competitive sauce market while emphasizing homegrown sustainability. From a small-scale operation, Nate’s products are now found in over 1,000 stores, including HomeGoods, restaurants, and online retailers like Amazon.
“UPLAND LABEL HAS BEEN A HUGE RESOURCE FOR ME. THE FLEXIBILITY WITH ORDERING AND PAYMENT HAS BEEN CRUCIAL FOR MY BUSINESS, AND THE QUALITY IS ALWAYS SPOT-ON. THE FAST SHIPPING HELPS ME KEEP THINGS MOVING SMOOTHLY WHEN LARGE ORDERS COME IN. I NEVER HAVE TO WORRY ABOUT HAVING ENOUGH LABELS.” – NATHANAEL NUNEMAKER, OWNER OF FARMER NATE’S
THE CHALLENGE
As Nate’s business exploded, he faced the challenge of managing large-scale label orders while keeping cash flow in check. With orders fluctuating and customer demand growing, he needed a labeling partner to keep pace with his expansion and ensure a seamless, high-quality label supply.
SOLUTION
Upland Label became the partner Farmer Nate’s needed to support his rapid growth. We provided flexibility through high-volume label orders with partial release options, ensuring Nate could access the labels he needed without paying upfront for all 10,000 at once. This arrangement allowed Nate to manage cash flow, which is critical for a small business to navigate the ups and downs of finances. Additionally, Upland Label’s reliable customer service and fast shipping meant that as Nate received larger orders, his labels arrived quickly, ensuring that his production process never slowed.
“OUR GOAL IS SIMPLE: TO MAKE SURE NATE DIDN’T HAVE TO WORRY ABOUT HIS LABELS, FREEING HIM TO FOCUS ON EXPANDING HIS BUSINESS, DEVELOPING NEW PRODUCTS, AND CONNECTING WITH HIS CUSTOMERS.” MICHELLE RUBLE, SENIOR SALES EXECUTIVE AT UPLAND LABEL
RESULTS
Upland Label’s flexible approach has been a game-changer for Farmer Nate’s. With consistent, high-quality labels, Nate’s products stand out on shelves and online, driving more interest and purchases. The ability to get labels quickly when larger orders come in has allowed him to meet customer demand without delays. Positive reviews on Amazon and growing brand loyalty have followed.
Now, Farmer Nate’s is launching new product lines, including more sauces, and seasonings—supported by Upland Label every step of the way.
THE FUTURE
Farmer Nate’s is expanding into retail and e-commerce, with new products and big goals on the horizon. As Nate’s business grows, Upland Label will
continue to be the reliable partner that ensures his labeling needs are met without any stress, allowing him to focus on what he does best: creating exceptional, flavor-packed sauces and condiments.
